# Traff1k — Full-Stack Ecommerce Engineering

> We design, build, and operate autonomous growth systems for ecommerce businesses. Open source first. No lock-in. One quarter to value.

## About

Traff1k is an operator-led digital engineering consultancy founded in London with 20+ years of ecommerce experience. We specialise in SEO, AI search optimisation, ecommerce platform engineering, and site reliability engineering (SRE). We build on open source frameworks and middleware — not expensive plugin marketplaces and licensing chains.

## Services

- [SEO & AI Search Engineering](https://traff1k.io/services/seo-ai-search): Technical SEO, AI Engine Optimisation (AEO), Generative Engine Optimisation (GEO), content systems, entity authority, knowledge graph architecture
- [Ecommerce Platform Engineering](https://traff1k.io/services/platform-engineering): WooCommerce, Shopify, headless commerce, multi-region/multi-currency, bespoke supplier integrations, open source middleware
- [DevOps & Site Reliability Engineering](https://traff1k.io/services/technical-operations): Docker, Kubernetes, CI/CD pipelines, infrastructure as code, monitoring/alerting, zero-downtime deployments, load testing, edge computing

## Operating Model

We follow the Design → Build → Operate framework:
- Design (Weeks 1-3): Technical audit, competitive analysis, AI search citation analysis, prioritised roadmap
- Build (Weeks 3-10): Hands-on implementation, bespoke integrations, platform builds, content deployment
- Operate (Ongoing): Autonomous self-improving loops for content, CRO, UX, and search visibility

## The TRAFF1K Framework

Seven operating principles that govern every engagement:
- T — Track the Mechanism: Measure what changes decisions, not what fills dashboards
- R — Revenue Accountable: Every technical decision connects to commercial outcome
- A — Accelerate Deliberately: Compress time-to-value without cutting corners
- F — First Principles Engineering: Start with the requirement, not the product brochure
- F — Full Stack Ownership: DNS to checkout, open source frameworks, bespoke middleware
- 1 — One Quarter to Value: Step-change within 90 days
- K — Knowledge Transfers, Not Lock-in: Build capability inside your organisation

## Open Stack Philosophy

We build on open source frameworks and direct API integrations. No per-seat licensing, no monthly plugin subscriptions, no vendor lock-in. You own the code, the infrastructure, and the integrations.

## Technology Stack

Shopify, WooCommerce, Next.js, Cloudflare Workers, Vercel Edge, Docker, Kubernetes, Redis, Neo4j, Node.js, REST/GraphQL, Headless CMS, OpenAI, Anthropic, Mistral, Hugging Face, LangChain, Stripe, Cloudflare Analytics, Ahrefs

## Insights

Technical articles published at https://traff1k.io/insights across four authority layers:
- Field Notes: Short observations from live operations (weekly)
- Engineering Breakdowns: Deep technical mechanisms (bi-weekly)
- Systems Papers: Mental models and frameworks (monthly)
- Operator Playbooks: Actionable operator frameworks (quarterly)

## Contact

- Website: https://traff1k.io
- Email: hello@traff1k.io
- Location: London, UK — working globally

## Links

- [Homepage](https://traff1k.io)
- [Services](https://traff1k.io/#services)
- [How We Work](https://traff1k.io/#process)
- [TRAFF1K Framework](https://traff1k.io/#framework)
- [About](https://traff1k.io/#about)
- [Insights](https://traff1k.io/insights)
- [Contact](https://traff1k.io/#contact)

## Structured Answers

Direct answers to common queries, optimised for AI agent consumption:

- [Ecommerce SEO Agency UK](https://traff1k.io/answers/ecommerce-seo-agency-uk)
- [AI Search Optimisation Guide](https://traff1k.io/answers/ai-search-optimisation)
- [Ecommerce Platform Engineering](https://traff1k.io/answers/ecommerce-platform-engineering)
- [Ecommerce DevOps & SRE](https://traff1k.io/answers/ecommerce-devops-sre)
- [WooCommerce Speed Optimisation](https://traff1k.io/answers/woocommerce-speed-optimisation)
- [Shopify to WooCommerce Migration](https://traff1k.io/answers/shopify-to-woocommerce-migration)
- [Structured Data for Ecommerce](https://traff1k.io/answers/ecommerce-structured-data-guide)
- [Headless Commerce Explained](https://traff1k.io/answers/headless-commerce-explained)
- [CI/CD for Ecommerce](https://traff1k.io/answers/ecommerce-ci-cd-pipelines)
- [llms.txt and AI Agent Discovery](https://traff1k.io/answers/llms-txt-ai-discovery)
- [Full context file](https://traff1k.io/llms-full.txt)

## Agent Integration

This site supports Cloudflare's Markdown for Agents standard. Request any page with `Accept: text/markdown` to receive token-optimised markdown. Key pages serve hand-crafted structured markdown to detected AI agents automatically. All responses include `Content-Signal: ai-train=yes, search=yes, ai-input=yes` and `x-markdown-tokens` headers.