E-Commerce Platform Engineering
Twenty years of e-commerce operations inform every recommendation. From platform architecture to conversion optimisation, supplier integration to multi-market expansion — we build the systems, not just the strategy.
Built by an operator, not an agency
Most e-commerce agencies build stores. We build commerce operations. The difference is everything that happens after launch: supplier feeds that need daily monitoring, stock sync that breaks at 2am before a peak trading day, VAT calculations that are wrong for one specific EU country, and payment gateways that decline cards from a market you just expanded into.
We've operated stores doing seven figures annually. We've managed supplier relationships across Poland, Spain, the Netherlands, and the US. We've navigated EU VAT OSS registration, multi-currency pricing, and the specific operational challenges of dropshipping at scale.
That operator experience means our platform decisions are informed by what actually matters in production — not what looks good in a demo. Open source stacks, direct API integrations, no vendor lock-in, and systems that your team can maintain after we exit.
How we work
WooCommerce, Shopify, headless, or hybrid — the decision starts with your operational requirements, not a vendor relationship. We model total cost of ownership across 3 years, not just launch cost.
Every touchpoint from first visit to repeat purchase, mapped against data. Where are customers dropping? What's the actual friction, not the assumed friction?
Path-based routing, hreflang, VAT/OSS compliance, regional pricing, currency conversion — the architectural decisions that determine whether international expansion works or becomes a maintenance nightmare.
Dropship, wholesale, hybrid, 3PL — we design the supplier integration architecture before writing code. Data flows, stock sync frequency, order routing logic, and failure modes.
New builds on open source stacks or migrations from legacy platforms. We handle data migration, URL mapping, redirect strategies, and SEO preservation — not just the theme.
Product feed engineering for Google Shopping, Meta, Amazon, and emerging marketplaces. Automated attribute mapping, variant handling, and real-time stock sync.
Multi-gateway payment processing, automated tax calculation, EU VAT OSS registration and reporting, reverse charge handling. Compliance built into the platform, not bolted on.
Klaviyo, customer segmentation, lifecycle automation, abandoned cart flows, post-purchase sequences. Connected to your actual transaction data, not just email opens.
Continuous conversion rate optimisation based on real transaction data. A/B testing checkout flows, product page layouts, and pricing presentation.
Daily feed health monitoring, stock accuracy tracking, margin alerting, and automated supplier communication. The operational work that keeps dropship running clean.
Security updates, plugin compatibility, PHP/Node version management, database optimisation, and backup verification. The work nobody sees until something breaks.
Actual margin reporting by product, category, and supplier — not just revenue. Including shipping costs, return rates, and currency fluctuation impact.
Ready to build a commerce engine that compounds?
Get a free platform audit. We'll assess your current setup, identify the highest-impact improvements, and map out a 90-day plan.
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