DevOps & SRE for E-Commerce
Your digital infrastructure should be an accelerant, not a constraint. We architect, build, and run the technical foundations that let everything else perform — from hosting and deployment pipelines to API integrations and AI-powered automation.
SRE for e-commerce is a market gap
Most e-commerce agencies don't touch infrastructure. Most DevOps consultancies don't understand e-commerce. The result is stores running on managed hosting with no deployment pipeline, no monitoring beyond uptime pings, and no incident response plan for Black Friday.
Site reliability engineering for e-commerce means understanding that a slow product page costs real revenue, that a supplier API timeout at 6am means orders don't ship, and that a failed deployment on the evening before a flash sale is not an abstract risk — it's an event with a specific pound value.
We bring DevOps discipline to commerce operations. Containerised deployments, automated testing, staging environments that actually mirror production, infrastructure as code, and monitoring that alerts on business metrics, not just server metrics. Built on open source — Docker, GitHub Actions, Caddy, Cloudflare — no proprietary platforms or per-seat licensing.
How we work
Right-sizing the stack to your actual requirements. Not every store needs Kubernetes, but every store needs a deployment pipeline and a recovery plan. We design for your scale, not ours.
Mapping every data flow between your store, suppliers, payment providers, shipping APIs, CRM, and analytics. Identifying failure points, rate limits, and fallback strategies before they become incidents.
Establishing measurable performance targets: TTFB, LCP, CLS, server response times, database query performance. You can't improve what you haven't measured.
Where is your team spending time on repetitive tasks? Supplier email parsing, tracking number extraction, stock updates, pricing rules — we identify everything that should be automated.
Zero-downtime migrations between hosting providers, platform versions, or entirely different stacks. URL preservation, data integrity verification, and automated rollback capability.
Automated testing, staging deployment, production release, and rollback pipelines. GitHub Actions, Docker, or whatever fits your workflow. The goal is that deploying a change is boring, not terrifying.
Custom middleware connecting your store to supplier systems, ERP, warehouse management, accounting, and marketing platforms. Direct API integrations, not expensive SaaS connectors.
Practical AI automation: product description generation, customer service triage, review sentiment analysis, dynamic pricing models, and supplier communication automation using LLM APIs.
24/7 synthetic monitoring, real user metrics, and automated alerting. We know when your site is slow before your customers do. 99.9% uptime target with defined SLOs.
Dependency scanning, plugin vulnerability monitoring, PHP/Node version management, and scheduled maintenance windows. Security is not a one-time setup — it's an ongoing operation.
When things break, we diagnose and fix — not raise a ticket. Root cause analysis, post-incident review, and preventive measures. Average response time under 2 hours during business hours.
Monthly review of hosting spend, CDN usage, API call volumes, and third-party service costs. Most e-commerce operations are over-provisioned in some areas and under-resourced in others.
Ready to bring SRE discipline to your commerce stack?
Get a free infrastructure audit. We'll assess your current deployment pipeline, monitoring coverage, and identify the risks before they become incidents.
Get Your Free Audit